Join us on November 7th at 8:00pm CST for our
Horseman's Gathering
We'll be diving into the difficulties of the horse market in 2024 and the pathway forward so you can build a successful business you're proud of and together we can build a stronger industry.
What we're facing as horse professionals is deep.
It's not about getting rich... but it is about building WEALTH.
Horse Professional to Horse Professional,
I'll start with this... Getting rich is ONLY about making lots of money, and that is NOT why we pursued a career in the horse industry. Yet many of us then think we cant be wealthy... and thats not true. Building wealth is different. Becoming wealthy means you have time for family, friends, doing things you love, health, and yes finances too. To be wealthy is to be able to do what you want, with who you want, when you want to. It's not just amount money... its about freedom.
And that is why we chose our career with horses, to gain our freedom, not lose it...
We both know how hard it is to make it in this business. We know how hard it is to get started, nonetheless keep going year after year. When things get tough many of us are guilty of packing the whole load on our own shoulders, doing things all by ourselves and struggling... for way too long. The stress and weight this brings on us can be overwhelming and it not only cripples us, it negatively effects our family, our business and it is hurting our industry and the next generation.
What we're facing is deep... The weight surrounding feeling stressed, alone, misunderstood, or ashamed can be too much. So much so that many of us know fellow professionals who have either attempted to or actually did take their own life because of these stresses and pressures. And as fellow professionals, we should do everything in our power to support each other as a measure to prevent this from happening BEFORE its too late.
This is where it starts. Now more than ever, we as horse professionals need to come together as a COMMUNITY. To support and be there for each other as fellow horse professionals and humans. To do business together. To look out for each other. To have fun and do life together. To share knowledge and experience with each other and help those just getting started. When we all come together and help each other... Together We Rise!
And when we are really honest about what it takes to be successful in this business, there is no denying that you must be great at your skill/craft AND at the skills to build your business. You got to have the knowledge and information to successfully execute on your marketing and branding, securing clients/closing deals, creating high quality client experiences and building ongoing demand, financial decisions and more. There's a lot that goes into developing and growing your business into the one you've dreamed of. This is where a lot of horse professionals struggle... Great at the craft, struggle on the business side...
Yet we're in a time where that knowledge should be extremely accessible (and now is right here). Because the more successful each of our businesses are, the stronger our industry is and the better off we all are.
More on that in a second...
There is no lack of willingness to work hard amongst us horse professionals. We know what long hours, sacrifice, missed meals and doing it because we love it looks like. We live it and there is something there to be proud of.
Yet the reality is, it is tough on our body, it is tough on relationships, it is tough gaining the experience, nonetheless building a business that sticks out and is actually profitable.
Success doesn't just come from hard work... It comes from hard work + working smart. And in the horse industry where our jobs require a lot of our time, we have to be smart and willing, on the business side, to use the tools that can save us time and make running our businesses more efficient so we can spend our time serving our horses, clients and students.
Nearly all of us got into this business because of our love of horses, this industry and the lifestyle it allows us to live. But so many folks are caught behind the times or left to figure out what works simply by a trial and error process that ends up costing us time, money, and energy with no guarantee of a successful outcome...leaving us wondering if all of the hard work, sacrifice, and risk was really even worth it.
If you are a horse business owner who values community, who knows the importance of having access to in-depth information and strategies as well as the tools to run your business more efficiently and professionally, I want to invite you to join the Horse Business Builders Network.
Within the Horse Business Builders Network you'll gain access to a COMMUNITY of likeminded supportive professionals committed to serving each other and bettering our industry through sharing knowledge, experience and resources. You'll gain access to the proven KNOWLEDGE you need and can access any time to successfully build, grow and scale your horse business through in-depth courses, live trainings and more. And you will get access to the exact TOOLS and support you need to run your business more efficiently, professionally and ultimately profitably!
Together We Rise. It starts right now. Join the Horse Business Builders Network so you can build the business you've dreamed of and together we all can work to make this industry a better place. You deserve it. Your family deserves it. Your horses deserve it. And we owe it to those who came before us and those who will come after.
See you in the community.
-Colton Woods
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